You need so much content to compete in today’s online space. Web pages, blogs, social media posts, marketing packets, the list goes on. Just figuring out which pieces you need can be daunting. And you don’t have time for it all. Chances are you are feeling overwhelmed and frustrated with all this marketing stuff eating away at your time and energy.
Yet, you don’t want to rush the process or you risk sounding like everyone else. As professional writers, we know a single word can increase your leads and sales my as much as 60%. Save yourself time and frustration by outsourcing your most pressing writing tasks, so you can focus your attention on things that only you can do.
A La Carte Content Options
White papers are most often used for Business-to-Business (B2B) sales documents which work to promote your products or services in detail. Although they can look relatively simple, they are deceptively complex to produce, often requiring research into your competition, audience, client base, and product as well as similar products that might achieve similar results. As a result, they can be time-consuming, especially for busy, growing companies with or without an internal writing staff.
Short reports are often used as free reports offered in exchange for email addresses. They can take the form of individual chapters of a book, sponsorship packages for various initiatives, or short documents that share knowledge, advice, or establish expertise. Like white papers, they can require a great deal of research to produce an effective and attractive presentation.
Case studies present the experiences of satisfied clients or customers as they reveal what led them to a particular business or consultant and how that service helped them solve their need. This can be very effective. For example, one business used a single case study to grow his sales by 185%. Case studies can be distributed in video or text format and serve to help others decide whether the service under discussion is the right approach for their own needs.
To be most effective, case studies must present an honest opinion of the services used and include one or more interviews with clients. Then the material must be organized and structured in a way that enables the customer’s voice to shine through and allows the reader/viewer to come away from the material feeling positive about the service overall.
Putting up web pages seems like it should be easy, right? Add a few pictures, type a few words, and you’re done. But when it comes time to hit that Publish button, there’s so much left to do and so much uncertainty left behind.
- Which pages do you need?
- What do you need to say?
- How do you need to say it?
- Can it be shorter? Should it be longer?
- What about all that SEO stuff people keep talking about?
Web page content doesn’t have to be difficult. It can be outsourced! Depending on your needs, the content for multiple web pages can be created for a single project price.
In addition, we’ve been designing web pages since the 1990s. We’re familiar with many of the coding languages used in web design and can work with your web designers to create exactly the look you want.
Newsletters are an effective way to engage your audience and keep them coming back. The content in your newsletters helps you develop and maintain your relationship with your subscribers before and after they’ve made a purchase from you. It does this by providing continuous value to them without simply repeating the content that appears in your blog.
You guessed it. This is an entirely different piece of content from your standard blog posts or other email campaigns. Newsletters usually have a more intimate, tone. After all, at this point, you are talking with people who are already at least a little familiar with who you are. They are delivered with reasonable regularity – typically once per week, but not usually less than once per month.
Email campaigns can do a number of things: welcome visitors to your business community, deliver all or portions of a sales campaign, or provide an online course for example.
You’ve likely already seen hundreds of email campaigns already delivered to your email box. These happen automatically every time you enter your name and email into a sign-up box. For the next few days or weeks, you then receive communications and other materials from the site you signed up to, welcoming you in, getting your familiar with the site or service, making sure your questions are answered, etc.
Email campaigns can constitute the whole of your sales cycle, delivering content and products automatically to your audience, or they can be one component of a more complicated system, such as a sales funnel.
Sales Funnels are the machines behind all the passive income streams you hear about on the internet. While you can try your best to duplicate systems you’ve received in the past, it’s important to realize successful funnels typically follow a basic yet consistent structure.
Rather than throwing everything at your reader at once, information is scheduled out strategically on a variety of platforms to help your visitor meet you, learn more about who you are and what you have to offer, familiarize them with your product or service, and guide them automatically toward making the purchase that will help them move forward.
Funnels can use one or a combination of a variety of media and software including email, video, webinar, audio, chatbot, downloads, and shopping carts) depending on needs of your campaign.
While you may be sure of what you want to sell or teach in your next marketing endeavor, putting that information into an entertaining 3-minute video clip or organized online presentation can sometimes be a bit challenging.
How do you write a script that sounds spontaneous, confident, conversational, and professional all at the same time?
That’s a question we’ve grappled with multiple times over through the years. Schedule a conversation with us to discuss your next project and we’ll help you reach the audience who is ready to work with you.
When you have a great idea that needs funding, finding and applying for grants can be a daunting proposition. Even the task of drawing up a basic proposal is enough to cause many businesses to lose out on a great opportunity.
Grant writing and proposal writing services help you identify appropriate granting agencies for new funding opportunities and, once found, help you craft a highly competitive application.
Not sure how all these pieces fit together, or even which pieces you need to match your specific goals? No problem! We can work directly with you to help:
- Identify your specific goals and offerings
- Determine which marketing pieces are going to be most effective toward reaching your audience
- Create those strategic pieces of marketing content for you
- Show you how to put those pieces to work toward your success
As part of our Content Strategy service, we help you move through all phases of the marketing process, pulling everything together to create as much automation as possible so you can focus on confidently running your business based on your expertise.
Content Strategy Options
Blogging Editorial Calendar
Newsletter Editorial Calendar
Social Media Calendar
Sales Funnel Cycle
Full Integrated Content Strategy Package
Product Description samples
Advertorial sample – Vimtrek
Advertorial sample – SmattWatt
Advertorial sample – EMMA
Infographic – Digital Media
Publication formatting / design – OWS Spring
Publication formatting / design – OWS Summer